I'm asked this all the time by developers: "how do I become an architect?" There's no right answer...and there's no book to read! However, here are several MS sites which will help get you pointed in the right direction.
Over at my other blog, The Freestyle Entrepreneur, we're brainstorming how to actually turn a profit. I think we produce outstanding, compelling content. It's a really good read. But, as much as I like learning about blogging, the technology, and interactive marketing, admittedly, I'd also like to turn a profit on this investment (of my time).
Interestingly, Digg management/owners pulled the user post down. However, the community revolted and "forced" the post back online (by repeatedly re-posting the decryption key). This event should prove historic because a social / community uprising "won". The "protesters" may not have been right (as in law-abiding) but I think digital freedom is right (as in morally).
This looks a lot like the Boston Tea Party to me. No one likes DRM: it's intrusive and it interferes with my right to use the content. If I paid for Spiderman II on DVD, then it should damn well play on every single DVD player I own--including my laptop. Therefore, these protesters dumped the tea overboard by providing the entire Internet with the keys to the…