I am a media and advertising cynic. I pride myself on avoiding almost all marketing and never secumming to The Man. I never go out and buy something because I saw an advertisement. Well, I've met my match. This is the best viral marketing I've ever encountered. I will see this movie. I will spend money to see this movie. And right now, my brother in law is laughing his ass off at the personalized Samuel L. Jackson voicemail I just sent him from this marketing site. This is huge. It's revolutionary. It's disruptive.
Props to Hal Halliday for alerting us to this masterpiece. Outstanding.